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~person:"Walker, Robert W."
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You can't put a price tag on a survey participant's enjoyment : the latest findings from the ARF's "Foundations of quality" research
Walker, Robert W.
;
Cook, William A.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 254-257
Persistent link: https://www.econbiz.de/10010199620
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