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Walker Reczek, Rebecca
Petty, Richard E.
38
Priester, Joseph R.
15
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Marketing letters : a journal of research in marketing
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Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
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