Need to evaluate as a predictor of creating and seeking online word of mouth
Mengran Xu, Rebecca Walker Reczek, Richard E. Petty
| Year of publication: |
2023
|
|---|---|
| Authors: | Xu, Mengran ; Walker Reczek, Rebecca ; Petty, Richard E. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 4, p. 697-712
|
| Subject: | Impression management | Market mavenism | Need to evaluate | Online word of mouth | Product reviews | Recommendation seeking | Virales Marketing | Viral marketing | Social Web | Social web | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09676-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458467