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~person:"Walsh, Gianfranco"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Statistik"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
12
Relationship marketing
12
Deutschland
11
Germany
11
Brand management
6
Customer satisfaction
5
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Walsh, Gianfranco
Loureiro, Sandra Maria Correia
29
Phau, Ian
26
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
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17
Sarkar, Juhi Gahlot
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16
Veloutsou, Cleopatra
15
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14
Fetscherin, Marc
14
Khan, Imran
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Dens, Nathalie
13
Kunkel, Thilo
13
Casidy, Riza
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
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Ahn, Jiseon
11
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11
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11
Johnson, Lester W.
11
Park, Jungkun
11
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Sreejesh, S.
11
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11
Swoboda, Bernhard
11
Vrontis, Demetris
11
Augusto, Mário Gomes
10
Christodoulides, George
10
Dwivedi, Abhishek
10
Heere, Bob
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Journal of business research : JBR
2
European management journal
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
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ECONIS (ZBW)
6
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1
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
2
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
3
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
4
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
5
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
6
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
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