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~person:"Wang, Bin"
~subject:"Confidence"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust
Wang, Bin
;
Xie, Fengyuan
;
Kandampully, Jay
;
Wang, Jin
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013401654
Saved in:
2
From virtual community members to C2C
e-commerce
buyers : trust in virtual communities and its effect on consumers’ purchase intention
Lu, Yaobin
;
Zhao, Ling
;
Wang, Bin
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 346-360
Persistent link: https://www.econbiz.de/10008933117
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