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~person:"Wang, Cheng Lu"
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Consumer behaviour
28
Konsumentenverhalten
28
China
23
Brand management
11
Markenführung
11
Brand image
8
Firm performance
8
Markenimage
8
Unternehmenserfolg
8
Social network
7
Soziales Netzwerk
7
Emotion
6
Designation of origin
5
Herkunftsbezeichnung
5
Innovation management
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Innovationsmanagement
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Marketing
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Marketingmanagement
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National culture
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Nationalkultur
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Brand
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Emerging economies
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Bibliometrics
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Bibliometrie
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Brand loyalty
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Business-to-business marketing
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Customer retention
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Institutional economics
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Institutionenökonomik
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54
Aufsatz in Zeitschrift
54
Collection of articles of several authors
8
Sammelwerk
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Case study
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English
69
Author
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Wang, Cheng Lu
Wang, C.
41
Wang, Chen
30
Wang, Changyun
24
Wang, C. Y.
19
Wang, C.Y.
15
Wang, Chan
15
Nie, Pu-yan
14
Wang, Chun-hsien
14
Wang, Chong
13
Wang, C. Edward
12
Wang, Chao
10
Hamzah Abdul Rahman
9
Wang, Chao-Hung
9
Barnes, Bradley R.
8
Wang, Chongyu
8
Wang, Chun
8
Wang, Suojin
8
Chen, Xu
7
He, Jiaxun
7
Wang, C.-Y.
7
Wang, C
6
Wang, C.K.
6
Wang, Chengbin
6
Wang, Chuhong
6
Wood, Lincoln C.
6
Zhou, Liying
6
Chung, Henry F. L.
5
Fang, Yongyan
5
Liu, Xingfei
5
Prentice, Ross L.
5
Wang, C.-H.
5
Wang, Chenyu
5
Wang, Cong
5
Wen, Hong-xing
5
Zhou, Tingyu
5
Carroll, Raymond J.
4
Chu, C.
4
Hsu, Li-Chang
4
Jiang, B.C.
4
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IGI Global
1
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of business research : JBR
10
International marketing review
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Brand management in emerging markets : theories and practice
2
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Business, finance and economics of China
1
Cross cultural management : an international journal
1
Exploring the rise of fandom in contemporary consumer culture
1
Handbook of contemporary marketing in China : theories and practices
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
Management science - theory and applications
1
Premier reference source
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
69
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69
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1
AI-orientation and company climate action : the moderating role of dependency structure and innovation capability
Zeng, Fue
;
Guo, Yihong
;
Fan, Qingji
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 148-160
Persistent link: https://www.econbiz.de/10014531658
Saved in:
2
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
3
Perceived air pollution reduces consumers' self-disclosure : the role of tense arousal
Liu, Wumei
;
Huang, Heqing
;
Yang, Qiaoying
;
Wang, Cheng Lu
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 781-801
Persistent link: https://www.econbiz.de/10014518832
Saved in:
4
Editorial: what is an interactive marketing perspective and what are emerging research areas?
Wang, Cheng Lu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10014521165
Saved in:
5
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
6
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
7
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
8
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
9
What drives or inhibits consumers' preference to consume quietly?
Song, Sigen
;
Wang, Hengqin
;
Wang, Cheng Lu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2666-2681
Persistent link: https://www.econbiz.de/10014430278
Saved in:
10
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
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