Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - In: International Journal of Sports Marketing and Sponsorship 21 (2019) 1, pp. 127-147
Purpose: Since 2014, “sport for all” has been promoted as a new national strategy in China, which injects powerful dynamism and vitality for its development in numerous aspects. However, there has been very little feedback on sport service provision in community, and the satisfaction level...