The development of NBA in China : a glocalization perspective
Year of publication: |
2017
|
---|---|
Authors: | Zhou, Liangjun ; Wang, Jerred Junqi ; Chen, Xiaoying ; Lei, Chundong ; Zhang, James J. ; Meng, Xiao |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 1, p. 81-94
|
Subject: | Marketing strategy | China | Basketball | NBA | Chinese sport market | Glocalization | Promotional practices | Profisport | Professional sports | Marketingmanagement | Marketing management | Sportmarketing | Sports marketing | Ballsport | Ball game | Internationales Marketing | International marketing |
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