The development of NBA in China : a glocalization perspective
Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Chundong Lei, James J. Zhang and Xiao Meng
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhou, Liangjun ; Wang, Jerred Junqi ; Chen, Xiaoying ; Lei, Chundong ; Zhang, James J. ; Meng, Xiao |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 1, p. 81-94
|
| Subject: | Marketing strategy | China | Basketball | NBA | Chinese sport market | Glocalization | Promotional practices | Marketingmanagement | Marketing management | Profisport | Professional sports | Sportmarketing | Sports marketing | Ballsport | Ball game | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2016-0013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695284