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~person:"Wang, Jerred Junqi"
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Consumer behaviour
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Wang, Jerred Junqi
Li, Bo
280
Philippovich, Eugen von
44
Somary, Felix
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Chi, Wei
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Hiemenz, Ulrich
9
Li, Gang
9
Li, Xiao-Sen
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Liu, Zhenya
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Ponticelli, Jacopo
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Song, Dongping
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Sun, Qian
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Arreola-Risa, Antonio
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Genton, Marc G.
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Giorcelli, Michela
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Hou, Pengwen
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Wang, Kaibo
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Colonnelli, Emanuele
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Feng, Jing-Chun
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Li, Wei
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Liu, Ernest
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Wang, Minxue
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Wang, Yi
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Zheng, Wei
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Ammann, Caspar M.
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Chen, Ping
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Chen, Xue
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Conesa, Juan Carlos
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Gao, Yuning
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Leng, Chenlei
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Li, Meng
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Li, Qian
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Li, Yanran
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Li, Zhenhong
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Megginson, William L.
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International journal of sports marketing & sponsorship
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International journal of sport finance
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
2
Reversing equity transfer in sponsorship for competitive advantage of emerging local events : quantitative evidence from an experimental study
Wang, Jerred Junqi
;
Qian, Tyreal Yizhou
;
Li, Bo
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 748-766
Persistent link: https://www.econbiz.de/10013370489
Saved in:
3
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
4
Does star power boost soccer match attendance? : empirical evidence from the Chinese Soccer League
Li, Bo
;
Liu, Yuanyang
;
Wang, Jerred Junqi
;
Scott, Olan K. M.
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012155502
Saved in:
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