Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Year of publication: |
2020
|
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Authors: | Wang, Jerred Junqi ; Braunstein-Minkove, Jessica R. ; Baker, Thomas A., III. ; Li, Bo ; Zhang, James J. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 1, p. 47-61
|
Subject: | self-branding | desired self-image | team fanship | National Football League | Fußball | Football | Arbeitsgruppe | Team | Profisport | Professional sports | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Ballsport | Ball game |
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