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~person:"Wang, Michael Chih-Hung"
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Wang, Michael Chih-Hung
Wang, Michael Chih-hung
10
Cheng, Julian Ming Sung
7
Cheng, Julian Ming-Sung
3
Blankson, Charles
2
Chen, Alex Fei-long
2
Chen, Lily Shui-Lien
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Chen, Lily Shui-lien
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Cheng, Julian Ming-sung
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Jain, Megha
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Khalil, Shadab
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Kuntjara, Hadi
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Wang, Edward Shih-tse
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Wu, Laura Hsing-Jung
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Aung, George Kyaw-myo
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Chinomona, Richard
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Erimurti, Kuntari
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International journal of technology marketing : IJTMkt
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International journal of sports marketing & sponsorship
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Journal of global marketing
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Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
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Sport management review
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OLC EcoSci
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ECONIS (ZBW)
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1
Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung
;
Tang, Ya-Yun
- In:
Sport management review
21
(
2018
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Saved in:
2
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
3
The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-Hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10009993487
Saved in:
4
Determinants and consequences of consumer satisfaction with self-service technology in a retail setting
Wang, Michael Chih-Hung
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10009843415
Saved in:
5
The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience
Wang, Michael Chih-Hung
;
Khalil, Shadab
;
Blankson, Charles
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10008992805
Saved in:
6
The distinction between the success and failure factors driving the implementation of e-channels of distribution : the case of Taiwan
Wang, Michael Chih-Hung
;
Chen, Lily Shui-Lien
;
Cheng, …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10003739652
Saved in:
7
The distinction between the success and failure factors driving the implementation of e-channels of distribution: the case of Taiwan
Wang, Michael Chih-Hung
;
Chen, Lily Shui-Lien
;
Cheng, …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 183
Persistent link: https://www.econbiz.de/10008270457
Saved in:
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