Examining the antecedents of sport team brand equity : a dual-identification perspective
Michael Chih-Hung Wang, Ya-Yun Tang
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Wang, Michael Chih-Hung ; Tang, Ya-Yun |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 21.2018, 3, p. 293-306
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| Subject: | Dual-identification model | Identification with sport team | Identification with sport team brand | Sport team brand equity | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Markenführung | Brand management | Profisport | Professional sports | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Sport | Sports | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2017.07.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871340