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~person:"Wang, Xiaoyi"
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Search: person:"Luo, X."
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Feldforschung
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field experiment
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promotions
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targeting
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Wang, Xiaoyi
Luo, Xueming
73
Luo, Xiao
21
Fang, Zheng
17
Andrews, Michelle
9
Kwong, C.K.
7
Luo, X.G.
7
Phang, Chee Wei
7
Tang, J.F.
7
Aspara, Jaakko
6
Chen, Yi-chun
6
Homburg, Christian
6
Luo, X. G.
6
Fong, Nathan M.
5
Kwong, C. K.
5
Tang, J. F.
5
Luo, X.
4
Raithel, Sascha
4
CHENG, M. F.
3
Cheng, Zhang
3
Dubé, Jean-Pierre
3
LUO, X. D.
3
Li, Jing
3
Lin, Zhijie
3
Luo, Xiaodong
3
Luo, Xuan
3
Mu, L.F.
3
Qin, Marco Shaojun
3
Qu, Zhe
3
Wieseke, Jan
3
YANG, J. H.
3
Zhang, Jie Jennifer
3
Zhang, Yuchi
3
Zheng, Qinqin
3
Bhattacharya, C. B.
2
Deng, S. F.
2
Du, Shuili
2
Duan, Yunlong
2
Ghose, Anindya
2
Greenberg, Joseph
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Information systems research : ISR
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Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Deep reinforcement learning for sequential targeting
Wang, Wen
;
Li, Beibei
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5439-5460
Persistent link: https://www.econbiz.de/10014392933
Saved in:
2
Time-inconsistent preferences and strategic self-control in digital content consumption
Zhang, Shuo
;
Chan, Tat
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Marketing science
41
(
2022
)
3
,
pp. 616-636
Persistent link: https://www.econbiz.de/10013363946
Saved in:
3
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
Saved in:
4
Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie
;
Li, Beibei
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
Saved in:
5
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
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