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~person:"Weathers, Danny"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Performance measurement"
~subject:"Performance-Messung"
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Discount duration
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Journal of business research : JBR
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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