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~person:"Weber, Jürgen"
~person:"Weiber, Rolf"
~subject:"Brand management"
~subject:"Success factor"
~subject:"Theorie"
~type_genre:"Thesis"
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Brand management
Success factor
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B-to-B-Marketing
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Business-to-business marketing
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Weber, Jürgen
Weiber, Rolf
Bausback, Nadine
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Claßen, Matthias
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Kämpf, Gerhard
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Lasogga, Frank
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Richter, Markus
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Rohde, Harald H.
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Rudolph, Michael
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Artmann, Christian
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Buyer-supplier relationships in service procurement : the impact of relationship quality on service performance
Schönberger, Lukas
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2011
Persistent link: https://www.econbiz.de/10011576623
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Value sharing in customer-supplier relationships
Lindemann, Eckhard
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2008
Persistent link: https://www.econbiz.de/10011579096
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