Value sharing in customer-supplier relationships
Eckhard Lindemann ; referee: Prof. Dr. Stephan M. Wagner (Kuehne Foundation Endowed Chair of Logistics Management WHU – Otto Beisheim School of Management), co-referee: Prof. Dr. Dr. h.c. Jürgen Weber (Institute of Management Accounting and Control (IMC) WHU – Otto Beisheim School of Management)
| Year of publication: |
[2008]
|
|---|---|
| Authors: | Lindemann, Eckhard |
| Other Persons: | Wagner, Stephan M. (degree supervisor) ; Weber, Jürgen (degree supervisor) |
| Publisher: |
Vallendar |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Firmenimage | Corporate reputation | Theorie | Theory |
freely available
| Extent: | 1 Online-Ressource (circa 117 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, Vallendar, 2008 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011579096