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~person:"Wertenbroch, Klaus"
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Wertenbroch, Klaus
Meffert, Heribert
257
Kotler, Philip
244
Bruhn, Manfred
239
Pepels, Werner
157
Homburg, Christian
121
Wiedmann, Klaus-Peter
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Belz, Christian
78
Bauer, Hans H.
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Sheth, Jagdish N.
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Kirchgeorg, Manfred
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Tomczak, Torsten
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Fritz, Wolfgang
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Backhaus, Klaus
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Reinecke, Sven
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Diller, Hermann
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Esch, Franz-Rudolf
52
McDonald, Malcolm
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Kumar, V.
49
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Keller, Kevin Lane
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Armstrong, Gary
46
Dichtl, Erwin
46
Ahlert, Dieter
45
Kuß, Alfred
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Albers, Sönke
41
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
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Kerin, Roger A.
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Nufer, Gerd
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Unger, Fritz
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Burmann, Christoph
37
Herrmann, Andreas
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Koschnick, Wolfgang J.
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Weis, Hans Christian
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Faculty & research / Insead : working paper series
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Journal of marketing research : JMR
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008901912
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2
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
3
Incentive-compatible elicitation of consumer willingness to pay at the point of purchase
Wertenbroch, Klaus
;
Skiera, Bernd
-
2000
Persistent link: https://www.econbiz.de/10001517545
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