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~person:"Westjohn, Stanford A."
~subject:"Country of association"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Consumer behaviour
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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