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~person:"Westjohn, Stanford A."
~subject:"International marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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International marketing
Consumer behaviour
7
Designation of origin
7
Herkunftsbezeichnung
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Konsumentenverhalten
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Brand image
6
Markenimage
6
Internationales Marketing
4
Brand
3
Brand management
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country of origin
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Brand origin recognition accuracy
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Country image
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Emotion
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Global branding
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Globalisierung
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Globalization
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Hope
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Personality psychology
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Rules of origin
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Westjohn, Stanford A.
Magnusson, Peter
4
Grudecka, Anna
3
Zdravkovic, Srdan
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Aashish, Kumar
2
Bandyopadhyay, Subir
2
Carneiro, Jorge Manoel Teixeira
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Cerviño, Julio
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Diamantopoulos, Adamantios
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Klein, Kristina
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Meurs, Frank van
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Nobre, Helena
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Ortega Egea, José Manuel
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Raman, Prashant
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Ramkumar, Bharath
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Rice, Gillian
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Samiee, Saeed
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International marketing review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international marketing
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ECONIS (ZBW)
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A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
4
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
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