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~person:"Westjohn, Stanford A."
~subject:"Multinationales Unternehmen"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Multinationales Unternehmen
Consumer behaviour
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Westjohn, Stanford A.
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International marketing review
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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