An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Year of publication: |
2015
|
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Authors: | Magnusson, Peter ; Westjohn, Stanford A. ; Zdravkovic, Srdan |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 6, p. 663-685
|
Subject: | Corporate social responsibility | Country of origin | Global identity | Corporate Social Responsibility | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Welt | World | Markenimage | Brand image | Firmenimage | Corporate reputation | Multinationales Unternehmen | Transnational corporation |
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