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~person:"Wiedemann, Dietmar G."
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Wiedemann, Dietmar G.
Heinemann, Gerrit
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E-marketing ; Vol. 3
1
Handbook of research on mobile marketing management
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ECONIS (ZBW)
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Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
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Wiedemann, Dietmar G.
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2012
Persistent link: https://www.econbiz.de/10009575095
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
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