Mobile marketing management : marketing objectives, types and implementation techniques
Year of publication: |
2012
|
---|---|
Authors: | Pousttchi, Kay ; Wiedemann, Dietmar G. |
Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1002-1011
|
Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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