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~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
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Firmenimage
Consumer behaviour
18
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Brand management
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17
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14
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14
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Wiedmann, Klaus-Peter
Melewar, T. C.
19
Balmer, John M. T.
18
Foroudi, Pantea
12
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
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6
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5
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5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
Podnar, Klement
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3
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3
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Kim, Kyung Hoon
3
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The journal of brand management : an international journal
2
Corporate reputation review : an international journal
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
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ECONIS (ZBW)
4
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1
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
2
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
3
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
4
Der Wert von Unternehmensmarken : konzeptionelle Überlegungen und empirische Erkenntnisse zur Beurteilung des Unternehmensmarkenwertes auf der Basis von Reputationsstudien
Wiedmann, Klaus-Peter
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003587857
Saved in:
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