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~person:"Wieland, Heiko"
~subject:"Brand management"
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Marketing theory
Service-dominant logic
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Service-Dominant Logic
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Ecosystems
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Institutional economics
3
Institutionenökonomik
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Institutions
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Aufsatz in Zeitschrift
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Wieland, Heiko
Vargo, Stephen L.
22
Lusch, Robert F.
18
Akaka, Melissa Archpru
7
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Edvardsson, Bo
3
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Ranjan, Kumar Rakesh
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3
Shulga, Lenna V.
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3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
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Ballantyne, David
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Barrutia, José M.
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Hunt, Shelby D.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
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ECONIS (ZBW)
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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
2
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
3
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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