Converging on a new theoretical foundation for selling
Year of publication: |
March 2018
|
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Authors: | Hartmann, Nathaniel N. ; Wieland, Heiko ; Vargo, Stephen L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 2, p. 1-18
|
Subject: | marketing theory | selling and sales management | institutional theory | service-dominant logic | Verkauf | Selling | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Institutionenökonomik | Institutional economics |
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