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~person:"Wierenga, Berend"
~person:"Wind, Yoram"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
~subject:"Marktforschung"
~type_genre:"Article in journal"
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4
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Wierenga, Berend
Wind, Yoram
Tadajewski, Mark
11
Hunt, Shelby D.
8
Layton, Roger A.
8
Kitchen, Philip J.
7
Lehmann, Donald R.
6
Sheth, Jagdish N.
6
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5
Kumar, V.
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Shaw, Eric H.
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Stremersch, Stefan
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Donthu, Naveen
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Gaski, John F.
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Peterson, Mark
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Simkin, Lyndon
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Wooliscroft, Ben
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Barrio-García, Salvador del
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Eisend, Martin
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Ferrell, Odies C.
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Gierl, Heribert
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Hanssens, Dominique M.
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Harrigan, Paul
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Jerman, Damjana
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Jones, D. G. Brian
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Kadirov, Djavlonbek
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Kayande, Ujwal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Review of marketing research
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ECONIS (ZBW)
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1
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
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2
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
3
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
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