Yoram "Jerry" Wind's contributions to marketing
Year of publication: |
2011
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Authors: | Wind, Yoram |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 8.2011, p. 269-315
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Subject: | Yoram Wind | Bibliometrie | Bibliometrics | Verhalten in Organisationen | Organizational behaviour | Konsumentenverhalten | Consumer behaviour | Produktmanagement | Product management | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Marktsegmentierung | Market segmentation | Marktforschung | Market research |
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