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~person:"Wildner, Raimund"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Product management"
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Brand management
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Wildner, Raimund
Herrmann, Andreas
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Melitz, Marc J.
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Bernard, Andrew B.
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Harkonen, Janne
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Mayer, Thierry
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Görg, Holger
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Haines, Steven
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Kahn, Kenneth B.
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Kneller, Richard
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Sääksvuori, Antti
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
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Market success through innovations
Geis, Gerold
;
Wildner, Raimund
- In:
Yearbook of marketing and consumer research
3
(
2005
),
pp. 5-21
Persistent link: https://www.econbiz.de/10003256504
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2
Markterfolge durch Innovationen
Geis, Gerold
;
Wildner, Raimund
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
3
,
pp. 221-236
Persistent link: https://www.econbiz.de/10002129691
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