Market success through innovations
Year of publication: |
2005
|
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Authors: | Geis, Gerold ; Wildner, Raimund |
Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 3.2005, p. 5-21
|
Subject: | Innovation | Produktmanagement | Product management | Erfolgsfaktor | Success factor |
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