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~person:"Wong, Veronica"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Social web"
~subject:"Theory"
~subject:"Unternehmen"
~type_genre:"Glossar enthalten"
~type_genre:"Sammlung"
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Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marktsegmentierung
Pricing strategy
Social web
Theory
Unternehmen
Marketing
3
Marketing management
3
Marketingmanagement
3
Theorie
3
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1
Business economics
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Großbritannien
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Wong, Veronica
Kotler, Philip
8
Armstrong, Gary
7
McCarthy, Edmund Jerome
4
Perreault, William D.
4
Cannon, Joseph P.
3
Saunders, John A.
3
Assael, Henry
2
Boone, Louis E.
2
Dichtl, Erwin
2
Ferrell, Odies C.
2
Hörschgen, Hans
2
Kurtz, David L.
2
Nieschlag, Robert
2
Pride, William M.
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Ryan, Damian
2
Sheth, Jagdish N.
2
Wahl, Jörg H. W.
2
Albers, Sönke
1
Alptekinoğlu, Aydın
1
Barwitz, Niklas
1
Basteri, Cynthia Gendall
1
Bell, David R.
1
Best, Roger J.
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Bruhn, Manfred
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Clark, Brenda
1
Cohen, William A.
1
Eckles, Robert W.
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Egger, Marc
1
Franken, Birgit
1
Freter, Hermann
1
Haas, Robert W.
1
Harris, Lloyd C.
1
Hehn, Patrick
1
Herrmann, Andreas
1
Hollensen, Svend
1
Jäger, Nikolai Alexander
1
Keller, Kevin Lane
1
Kleindl, Brad Alan
1
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wi - Wirtschaft
2
wi - Wirtschaft / Marketing
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ECONIS (ZBW)
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1
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Wong, Veronica
; …
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
Saved in:
2
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
Saved in:
3
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
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