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~person:"Woratschek, Herbert"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Sportmarketing
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3
Professional sports
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Woratschek, Herbert
Nufer, Gerd
32
Funk, Daniel C.
22
Ko, Yong Jae
21
Biscaia, Rui
19
Bühler, André W.
19
Kunkel, Thilo
19
Breuer, Christoph
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Heere, Bob
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McDonald, Heath
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Dwyer, Brendan
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Pedersen, Paul M.
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Kim, Yu Kyoum
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O'Reilly, Norm
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Chadwick, Simon
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Cornwell, T. Bettina
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Greenwell, T. Christopher
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Inoue, Yuhei
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Ratten, Vanessa
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Ballouli, Khalid
11
Byon, Kevin K.
11
Desbordes, Michel
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Doyle, Jason P.
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Jensen, Jonathan A.
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Koronios, Konstantinos
11
Uhrich, Sebastian
11
Yoshida, Masayuki
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10
Séguin, Benoit
10
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Cho, Heetae
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European Sport management quarterly : ESMQ
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Sport management review
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Neue Herausforderungen an das Dienstleistungsmarketing
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ECONIS (ZBW)
12
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1
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
3
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
4
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
5
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
6
The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
7
The sport value framework : a new fundamental logic for analyses in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10010337066
Saved in:
8
Introduction : value co-creation in sport management
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337088
Saved in:
9
Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
Saved in:
10
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
Saved in:
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