Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Year of publication: |
2022
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Authors: | Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 22.2022, 3, p. 293-312
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Subject: | buying centre | decision-making | Sponsorship | Entscheidung | Decision | Sponsoring | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sport | Sports |
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