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~person:"Wu, Ciu-chen"
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The effect of utilitarian/hedonic consumption attitude on in-store high involvement purchase process
Wu, Ciu-chen
;
Chen, I-ting
- In:
Journal of international marketing and marketing research
34
(
2009
)
2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10003853441
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