The effect of utilitarian/hedonic consumption attitude on in-store high involvement purchase process
Year of publication: |
2009
|
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Authors: | Wu, Ciu-chen ; Chen, I-ting |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 34.2009, 2, p. 63-84
|
Subject: | Dauerhafte Konsumgüter | Durable goods | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Verkaufsförderung | Sales promotion | Experiment | Taiwan |
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