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~person:"Wuestefeld, Thomas"
~subject:"Germany"
~subject:"Internet"
~subject:"Management"
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Search: person:"Wiedmann, Klaus-Peter"
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Wuestefeld, Thomas
Wiedmann, Klaus-Peter
96
Hennigs, Nadine
20
Langner, Sascha
8
Walsh, Gianfranco
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7
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Reeh, Marc-Oliver
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Wüstefeld, Thomas
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Wiedmann, Klaus‐Peter
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Corporate reputation review : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
2
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
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