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~person:"Wymer, Walter"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Supporter loyalty : conceptualization, measurement, and outcomes
Wymer, Walter
;
Rundle-Thiele, Sharyn
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
1
,
pp. 172-191
Persistent link: https://www.econbiz.de/10011452022
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