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~person:"Wyrwisz, Joanna"
~type_genre:"Article in journal"
~type_genre:"Book section"
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The relationship between consumers' characteristics and the expectations towards a brand's value
Rzemieniak, Magdalena
;
Wyrwisz, Joanna
;
Toborek, Katarzyn
- In:
European research studies
24
(
2021
)
2
,
pp. 264-277
Persistent link: https://www.econbiz.de/10012663879
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2
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
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