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Social learning? Conformity? Or comparison? : an empirical study on the impact of peer effects on Chinese seniors' intention to purchase
travel
insurance
Kai, Yang
;
Zhujun, Kang
;
Zhijie, Chen
;
Xiaoting, Sun
; …
- In:
Tourism management perspectives : TMP
38
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012591897
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