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~person:"Yılmaz, Çengiz"
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Yılmaz, Çengiz
Bodur, Muzaffer
28
Alpay, Güven
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
2
How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Alpay, Güven
;
Bodur, Muzaffer
;
Yılmaz, Çengiz
; …
- In:
Innovation: organization & management : IOM
14
(
2012
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009563619
Saved in:
3
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
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