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~person:"Yadav, Manjit S."
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
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E-commerce
Electronic Commerce
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Marketing management
3
Marketingmanagement
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Internet marketing
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Online-Marketing
2
Bibliometrics
1
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Consumer behaviour
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F-commerce
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Aufsatz in Zeitschrift
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Yadav, Manjit S.
Pei, Zhi
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
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ECONIS (ZBW)
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Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.
;
Pavlou, Paul A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
Saved in:
2
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
3
Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan
;
Yadav, Manjit S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
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