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~person:"Yan, Ruoh-nan"
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Search: isPartOf:"Journal of Fashion Marketing and Management"
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Konsumentenverhalten
5
Bekleidungsindustrie
4
Clothing industry
4
Consumer behaviour
4
Bekleidung
3
Clothing
3
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3
USA
3
Entscheidung
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Fashion
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Advertising effects
1
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Apparel
1
Attitude-behavior gap
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Business ethics
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Consumer socialization
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Daughters
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Decision
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Economic ethics
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Ethical consumption
1
Ethical fashion
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Ethical value
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Ethics
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Ethik
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Fashion involvement
1
Hang tags
1
Jugendliche
1
Materialism
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Mothers
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Mütter
1
Nachhaltiger Konsum
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Product information
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Product labelling
1
Produktinformation
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Prosocial marketing claims
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Article
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Yan, Ruoh-nan
Ha-Brookshire, Jung E.
15
Lennon, Sharron J.
15
Phau, Ian
14
Johnson, Kim K. P.
11
Jin, Byoungho
9
Karpova, Elena
9
McCormick, Helen
9
Barnes, Liz
8
Chattaraman, Veena
8
Hodges, Nancy
8
Chi, Ting
7
Choo, Ho Jung
7
Lee, Yuri
7
Otieno, Rose
7
Park-Poaps, Haesun
7
Perry, Patsy
7
Shin, Eonyou
7
Curran, Louise
6
Damhorst, Mary Lynn
6
Fiore, Ann Marie
6
Harradine, Rod
6
Jeffrey, Michael
6
Khare, Arpita
6
Kim, Hyunsook
6
Kim, Minjeong
6
Lang, Chunmin
6
Lo, Chris K. Y.
6
Moore, Marguerite
6
Mortimer, Gary
6
Murray, Richard
6
Norton, Marjorie J. T.
6
Park, Jihye
6
Ross, Jill
6
Sadachar, Amrut
6
Seock, Yoo-kyoung
6
Thomas, Jane Boyd
6
Watchravesringkan, Kittichai
6
Yu, Hong
6
Yurchisin, Jennifer
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Journal of fashion marketing and management
9
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ECONIS (ZBW)
6
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3
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1
Promoting the right attitude : exploring the ethical fashion attitudes of fashion aficionados and materialists
Bae, Su Yun
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1064-1087
Persistent link: https://www.econbiz.de/10014430543
Saved in:
2
College students' responses to prosocial marketing claims on apparel hang tags
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10010392842
Saved in:
3
An investigation of mothers' and tween doughters' clothing preferences and purchase intentions toward a prosocial clothing company
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10010259703
Saved in:
4
An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009771283
Saved in:
5
An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10010159667
Saved in:
6
The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen
;
Ogle, Jennifer
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003847777
Saved in:
7
The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen
;
Ogle, Jennifer
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10009868488
Saved in:
8
Use of care labels : linking need for cognition with consumer confidence and perceived risk
Yan, Ruoh-nan
;
Yurchisin, Jennifer
;
Watchravesringkan, …
- In:
Journal of fashion marketing and management
12
(
2008
)
4
,
pp. 532-544
Persistent link: https://www.econbiz.de/10003781740
Saved in:
9
Use of care labels : linking need for cognition with consumer confidence and perceived risk
Yan, Ruoh-nan
;
Yurchisin, Jennifer
;
Watchravesringkan, …
- In:
Journal of fashion marketing and management
12
(
2008
)
4
,
pp. 532-544
Persistent link: https://www.econbiz.de/10009868480
Saved in:
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