Chen, Lung Hung; Chen, Mei-Yen; Ye, Yun-Ci; Tung, I-Wu; … - In: International Journal of Sports Marketing and Sponsorship 13 (2012) 4, pp. 7-24
The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was...