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~person:"Yi, Cheng"
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Yi, Cheng
Kreutzer, Ralf T.
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Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
2
Deliberation without attention : the latent benefits of distracting website features for online purchase decisions
Tan, Barney
;
Yi, Cheng
;
Chan, Hock Chuan
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 437-455
Persistent link: https://www.econbiz.de/10011296063
Saved in:
3
Enticing and engaging consumers via online product presentations : the effects of restricted interaction design
Yi, Cheng
;
Jiang, Zhenhui
;
Benbasat, Izak
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10011385741
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