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~person:"Yi, Youjae"
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Yi, Youjae
Cho, Dong-Sung
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International journal of advertising : the quarterly review of marketing communications
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OLC EcoSci
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International Advertising Strategies by NIC Multinationals: The Case of a Korean Firm
Cho, Dong-Sung
;
Choi, Jinah
;
Yi, Youjae
- In:
International journal of advertising : the quarterly …
13
(
1994
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10008129448
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