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~person:"Yoo, Seung-chul"
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Co-shopper influence
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Consumer behaviour
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Consumer motivation
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Food retailing
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Hedonic price index
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Hedonic shopping motivation
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Yoo, Seung-chul
Yim, Mark Yi-Cheon
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Sauer, Paul L.
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Yim, Mark Yi-cheon
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Park, Sun-Young
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Journal of advertising research
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Journal of the Academy of Marketing Science
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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Sauer, Paul L.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 528-544
Persistent link: https://www.econbiz.de/10010417557
Saved in:
2
In-store video advertising effectiveness : three new studies provide in-market field data
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Till, Brian
; …
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10008857209
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