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Yoon, Carolyn
Plassmann, Hilke
50
Kenning, Peter
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Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
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2
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard
;
Bechara, Antoine
; …
- In:
Marketing Letters
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10010867845
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