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~person:"Yoon, Sukki"
~subject:"Advertising"
~subject:"Behavioural finance"
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Search: subject_exact:"Werbepsychologie"
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Advertising
Behavioural finance
Advertising effects
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Werbung
3
Personality psychology
2
Persönlichkeitspsychologie
2
psychological distance
2
Assertive language
1
Cognition
1
Comparison
1
Construal level theory
1
Cultural difference
1
Cultural identity
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Discount
1
Embodied cognition
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Emotion
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Environmental advertising
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Hedonic appeal
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Hedonic price index
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Hedonischer Preisindex
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Kognition
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Kulturelle Identität
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Prospect Theory
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Prospect theory
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Rabatt
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Rebate
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Sales promotion
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South Korea
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Yoon, Sukki
Esch, Franz-Rudolf
7
Shleifer, Andrei
6
Kroeber-Riel, Werner
5
Hirshleifer, David
4
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Sun, Lin
4
Wang, Jing
4
Allen, Chris T.
3
Daniel, Kent
3
Fennis, Bob Michaël
3
Glaser, Markus
3
Lucey, Brian M.
3
Ricciardi, Victor
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Weber, Martin
3
Yilmaz, Recep
3
Aloosh, Arash
2
Ambler, Tim
2
Baker, H. Kent
2
Bruce, Brian R.
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cohen-Zada, Danny
2
Cornelis, Erlinde
2
Daniel, Kent D.
2
Dodoo, Naa Amponsah
2
Dowling, Michael
2
Egidi, Massimo
2
Eisend, Martin
2
Gennaioli, Nicola
2
Haley, Eric
2
Hansen, Flemming
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
2
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
3
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
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