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~person:"Yoon, Sukki"
~subject:"Charitable organization"
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Charitable organization
Advertising
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Yoon, Sukki
Bennett, Roger
13
Andreoni, James
11
Wendt, Wolf Rainer
10
Hyndman, Noel
9
List, John A.
9
Maelicke, Bernd
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Connolly, Ciaran
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Hopkins, Bruce R.
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Meyer, Dirk
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Bauer, Rudolph
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Boeßenecker, Karl-Heinz
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Carlton, Dennis W.
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Filo, Kevin
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Payne, Ana Abigail
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Rondeau, Daniel
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Wohlfahrt, Norbert
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Adena, Maja
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Backhaus-Maul, Holger
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Bartmuß, Ralph
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Brougham and Vaux, Henry Brougham
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Capps, Cory S.
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Chapman, Cassandra M.
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Devlin, Rose Anne
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Hungerman, Daniel M.
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Meer, Jonathan
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Nilsson, Andreas
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Robinson, David T.
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Romilly, Samuel
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Yetman, Robert J.
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International journal of advertising : the review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
2
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
3
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
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