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~person:"Yoon, Sukki"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Advertising
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Yoon, Sukki
Mukherjee, Arijit
53
Creedy, John
51
Fleurbaey, Marc
50
Campbell, Donald E.
44
Chao, Chi-Chur
43
Wang, Leonard F. S.
41
Bossert, Walter
38
Kelly, Jerry S.
37
Sinn, Hans-Werner
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Blackorby, Charles
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Pestieau, Pierre
27
Stark, Oded
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Yu, Eden Siu-hung
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Beladi, Hamid
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Ng, Yew-Kwang
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Hoynes, Hilary W.
25
Sanver, M. Remzi
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Handa, Sudhanshu
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Moffitt, Robert A.
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Berthold, Norbert
23
Donaldson, David
23
Sen, Arunava
23
Weymark, John Allan
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Davis, Benjamin
22
Ebert, Udo
22
Lusk, Jayson L.
22
Maniquet, François
22
Michael, Michael S.
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Ravallion, Martin
22
Suzumura, Kōtarō
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Razin, Asaf
21
Asheim, Geir B.
20
Fuest, Clemens
20
Lindbeck, Assar
20
Bargain, Olivier
19
Marjit, Sugata
19
Thomson, William
19
Tsadḳah, Efrayim
19
Barberà, Salvador
18
Cato, Susumu
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International journal of advertising : the review of marketing communications
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
2
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
3
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
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